What gets measured gets done.
There is quite a bit of wisdom in that statement. More so when you are considering the fine art of marketing. Without measurement; how do you know if what you are doing is working? Is your investment paying off? Where are you having the most success? Where are you failing and where can you make improvements?
When 73% of CEOs think Marketers Lack Business Credibility - it becomes a simple matter of developing some focused reporting and the right metrics and you to can enter the ranks of Ottawa Marketing Superstardom.